13 Must-Try Liquid Fabric Softeners for Soft, Fresh Laundry

Discover the best liquid fabric softener for your laundry needs. Transform your clothes into a soft, fragrant delight with our top picks.
BrandMy RatingPrice
Downy
Smart Budget Choice
9.4/10
Ensueño
Best for Long-Lasting Freshness
9.0/10
Suavitel
Best for Fabric Protection
9.2/10
Downy
Best for Premium Softness
9.4/10
Downy
9.6/10

Best Liquid Fabric Softener

When it comes to laundry day, the right fabric softener can be your secret weapon for achieving that oh-so-inviting softness and fresh scent that makes clothes feel like a gentle hug. Picture your favorite items, now luxuriously enveloped in velvety smoothness, while pesky static clings to the past. In this guide, we’ll unveil the best liquid fabric softeners, so you can easily transform your laundry routine into a comforting and aromatic experience.

Smart Budget Choice: Downy Clean Breeze

Downy Fabric Softener Liquid, Clean Breeze Scent, 44 fl oz, 60 Loads
Highlights
Long-lasting scent
Safe on all machines
Great value for price

When it comes to fabric softeners, we believe the Downy Fabric Softener is a smart budget choice.

Offering an impressive 2 in 1 formula that provides both softness and freshness, it truly delivers!

The Clean Breeze scent is refreshing, though some may find it a touch light for their liking.

With 3X more freshness than Tide Original, you can enjoy long-lasting scent without breaking the bank.

It's compatible with all washing machines, making it a hassle-free addition to your laundry routine.

Just measure and pour for that perfect touch—keeping your clothes soft and smelling delightful!

Be sure to also check out the best scented fabric softener for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Clean Breeze on Amazon

Best for Long-Lasting Freshness: Ensueño Max Liquid Fabric Softener

Ensueño - Max Liquid Fabric Softener- With Long-Lasting Freshener And Wrinkle Eliminating formula, Spring Fresh Scent - (125 oz)
Highlights
Long-lasting fragrance
Gentle on fabrics
Reduces wrinkles effectively

We’re thrilled to share our thoughts on Ensueño Max Liquid Fabric Softener, our top pick for long-lasting freshness.

This delightful fabric softener makes laundry day a breeze with its crisp spring aromas that linger long after washing.

Thanks to its powerful microcaps technology, you can expect freshness to last up to 35 days—just give your clothes a rub, and voila!

Plus, it's gentle on colors and effectively reduces wrinkles, making ironing a cinch.

While there might be occasional nozzle issues, the benefits far outweigh the cons.

Trust us, your clothes will thank you for this gem!

Be sure to also check out the best fabric softener for septic tanks for more options! Also, here is the price history so you know exactly when to buy!

Price history for Ensueño Max Liquid Fabric Softener on Amazon

Best for Fabric Protection: Suavitel Complete

Suavitel Complete Liquid Fabric Conditioner, Laundry Fabric Softener with Fabric Protection Technology, Morning Sun, 100 fl oz, Enough Liquid For 100 Small Loads
Highlights
Great scent longevity
Effective fabric protection
Low price point

When it comes to keeping your fabrics looking sharp, Suavitel Complete Liquid Fabric Conditioner takes the crown as our "Best for Fabric Protection." With its innovative Fabric Protection Technology, this powerful softener effectively shields your clothes from fading and minimizes pilling, ensuring they stay vibrant and fresh. Plus, that morning sun scent? It's simply delightful and offers all-day odor protection, making laundry day a little brighter!

At a low price point, you get enough liquid for up to 100 small loads, so your clothes not only feel fantastic but also smell amazing.

A top pick for fabric lovers!

Be sure to also check out the best brand of fabric softener for more options! Also, here is the price history so you know exactly when to buy!

Price history for Suavitel Complete on Amazon

Best for Premium Softness: Downy Ultra Soft

Downy Ultra Soft Fabric Softener Liquid, Calm, Lavender and Vanilla Bean, 56 fl oz, 83 Loads
Highlights
Irresistible softness
Quadruple softening ingredients
Safe on all fabrics

When it comes to achieving that premium softness we all crave in our laundry, Downy Ultra Soft Fabric Softener is our go-to choice.

With its unique formulation featuring quadruple softening ingredients, it truly delivers on its promise of irresistible softness.

We love how it envelops our clothes in a calm scent, making every laundry day feel more like a treat than a chore.

Though it’s safe for all fabrics, be mindful if you have sensitive skin, as it might not be for everyone.

Pair it with your favorite detergent, and you'll find yourself wrapped in luxurious softness that lasts!

Be sure to also check out the best fabric cleaner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Ultra Soft on Amazon

Downy

Downy Fabric Softener Liquid, April Fresh Scent, 140 fl oz, 190 Loads, HE Compatible, Downy Fabric Softener, Liquid Fabric Softener, Laundry
Highlights
Long-lasting fragrance
Softens fabrics effectively
Easy to use

When it comes to keeping our clothes irresistibly soft and delightfully fresh, we can’t help but rave about Downy Fabric Softener Liquid.

With its duel benefits, this product not only leaves our fabrics feeling luxuriously soft but also envelops them in a scent that's 3X longer-lasting.

We love how easy it is to use—just measure and pour into the fabric softener drawer or right into the agitator.

Plus, it's safe for all washing machines, making it a true laundry essential.

Just a heads up, though—some users have noted that the scent can be a bit overpowering for sensitive noses.

Overall, it’s a delightful addition to our laundry routine!

Be sure to also check out the best liquid starch for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy on Amazon

Gain Fabric Softener

Gain + Odor Defense Liquid Fabric Softener, Super Fresh Blast Scent, 140 oz 190 Loads, HE Compatible
Highlights
Eliminates odors effectively
Long-lasting fresh scent
Dye-free and gentle formula

When it comes to finding the best liquid fabric softener, we found the Gain Plus Odor Defense to be an absolute game changer!

Say goodbye to stubborn odors and hello to super fresh laundry.

This product not only delivers irresistible softness but also wraps your clothes in a nose-pleasing scent that lingers long after washing.

We love that it's dye-free, making it gentle on fabrics, and it performs beautifully in all machines and water temperatures.

While it might be a tad pricey for smaller sizes, the long-lasting freshness is worth every penny.

For a delightful laundry experience, this is our top pick!

Be sure to also check out the best car fabric cleaner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Gain Fabric Softener on Amazon

Downy Free & Gentle Liquid Fabric Softener

Downy Free & Gentle Fabric Softener, Fabric Conditioner, Hypoallergenic, 190 Loads, 140 fl oz, Downy Fabric Softener, Liquid Fabric Softener
Highlights
Hypoallergenic formula
Safe for sensitive skin
Easy to use

When it comes to choosing a liquid fabric softener, Downy’s hypoallergenic formula really stands out.

We love how it's gentle on sensitive skin, being free from dyes and perfumes.

Just measure and pour it into your machine, making laundry day a breeze!

Rough textures and allergens don’t stand a chance—thanks to its dermatologically tested formula.

However, if you’re all about scents, you might find the unscented option a tad disappointing.

With its impressive 4.8-star rating and ease of use, Downy is a laundry essential for anyone looking to enhance their clean while keeping it sensitive-skin friendly!

Be sure to also check out the best auto fabric protector for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Free & Gentle on Amazon

Downy

Downy Fabric Softener Liquid, Cool Cotton Scent, 140 fl oz, 190 Loads, Downy Fabric Softener, Liquid Fabric Softener
Highlights
Dual benefits for laundry
Long-lasting Cool Cotton scent
Easy to use and measure

We’re excited to share our thoughts on Downy Fabric Softener!

This product truly shines with its dual benefits—offering both a soft feel and a long-lasting Cool Cotton scent that invigorates your laundry.

Measuring and pouring is a breeze, making laundry day less of a chore.

Plus, it’s safe for all machines, which is a significant advantage.

However, do keep in mind that the scent is quite potent, which might be overwhelming for some, and occasional packaging issues could arise.

Nonetheless, with an impressive rating of 4.8 stars, Downy is a strong contender for your laundry routine!

Be sure to also check out the best air freshener spray for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy on Amazon

Downy Ultra Soft

Downy Ultra Soft Fabric Softener Liquid, Calm, Lavender and Vanilla Bean, 56 fl oz, 83 Loads, Downy Fabric Softener, Laundry- Pack of 2
Highlights
Great fragrance
4X softness
Safe on all fabrics

We love the Downy Liquid Fabric Softener for its ability to elevate our laundry game effortlessly.

With a delightful Calm scent, it wraps your clothes in premium softness that truly makes a difference.

It provides an impressive 4X the softness, making even the coarsest fabrics feel luxuriously soft.

We’re particularly impressed with its versatility—it's safe for all fabrics and machines, simplifying our washing routine.

Pair it with your favorite detergent, and you’ll experience an extra boost of fragrance and softness.

While the scent options are limited and some may find it a bit subtle, it remains a top choice for fantastic laundry care!

Be sure to also check out the best rubber jar opener for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Ultra Soft on Amazon

Downy Bliss Liquid Fabric Softener

Downy Ultra Soft Fabric Softener Liquid, Bliss, Sparkling Amber and Rose, 93 fl oz, 138 Loads
Highlights
Irresistible softness
Long-lasting scent
Safe for all fabrics

We love Downy Moisture Infusions Liquid Fabric Softener for turning ordinary laundry into a blissful experience!

With its irresistible BLISS scent and quadruple the softening power, it transforms your clothes with unmatched softness that lasts.

Plus, it’s a breeze to use—safe for all fabric types and perfect for pairing with your go-to detergent.

While we haven’t encountered any reported downsides, those with sensitive skin might want to check ingredients first.

Overall, if you're aiming for a softness revolution in your laundry routine, this gem is definitely worth a shot!

Be sure to also check out the best luxury car diffuser for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Bliss on Amazon

Gain Fabric Softener

Gain Fabric Softener, Original Scent, 140 fl oz, 190 Loads, HE Compatible, Packaging may vary
Highlights
Irresistible fresh scent
Indulgent softness
Long-lasting fragrance

When it comes to achieving that irresistible freshness, Gain liquid fabric softener is hard to beat.

Its light, dewy scent of spring makes laundry day feel a bit more indulgent.

Not only does it help your clothes feel incredibly soft and reduce static cling, but the AromaBoost technology ensures that freshness lingers for weeks.

Picture this: your favorite outfit, still smelling fab even after multiple wears!

While some may find the scent a tad overpowering, we think it adds to the charm.

For compatibility, it works seamlessly in both top- and front-load washers, making it a versatile choice for your laundry routine.

Be sure to also check out the best outdoor cleaner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Gain Fabric Softener on Amazon

Gain Fabric Softener

Gain Laundry Liquid Fabric Softener, Original Scent, Fabric Conditioner, 44 fl oz, 60 Loads
Highlights
Long-lasting fresh scent
Softens all fabric types
Cost-effective for households

When it comes to achieving ultimate softness and freshness, we wholeheartedly recommend Gain Liquid Fabric Softener.

With its innovative AromaBoost technology, it delivers an impressive scent that lingers for weeks, making laundry feel less of a chore.

It’s effective on all fabric types, ensuring our clothes feel luxuriously soft after every wash.

Plus, it’s made with 100% renewable wind power electricity, a nice touch for those conscious of their environmental impact.

However, if you prefer a subtle fragrance, be cautious – the scent can be quite robust.

Overall, for households seeking a cost-effective fabric softener with lasting benefits, Gain is a top pick!

Be sure to also check out the best moisture absorber for more options! Also, here is the price history so you know exactly when to buy!

Price history for Gain Fabric Softener on Amazon

Downy Ultra Soft Liquid Fabric Softener

Downy Ultra Soft Fabric Softener Liquid, Calm, Lavender and Vanilla Bean, 26 fl oz, 39 Loads
Highlights
Irresistible softness
Strong scent variety
Safe on all fabrics

When it comes to achieving that irresistible softness we all crave, this liquid fabric softener truly stands out.

With its improved formula, it delivers an impressive 4X the softness compared to leading detergents, making every laundry day feel like a treat.

The CALM scent envelops your fabrics, turning laundry into a luxury experience.

Suitable for all types of loads and washing machines, this softener is a versatile companion.

Just pair it with your favorite detergent for maximum effectiveness!

However, it may not suit those with sensitive noses, as some find the scent mild.

Overall, this product is a delightful addition to any household!

Be sure to also check out the best isinglass cleaner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Ultra Soft on Amazon

🎯 Popular Posts

Never Miss A Post!

Sign up for free to Household Joy and be the first to get notified about updates.

Never Miss A Post! 🎉
Subscribe to our newsletter and get the latest deals and news
  • 01Get discounts on products and memberships
  • 02Get notified about new posts, reviews and updates
subsc