15 Best Brands of Fabric Softener for Heavenly Freshness

Discover the best brand of fabric softener for irresistibly soft laundry. Explore top picks that blend freshness with gentle care for your fabrics.
BrandMy RatingPrice
Downy
Best Bang for Your Buck
9.6/10
Gain
Best for Long-Lasting Freshness
9.6/10
Downy
Best for Softness
9.6/10
Ensueño
Best for Spring Scent
9.0/10
Downy
9.6/10

Best Brand of Fabric Softener

When it comes to transforming your laundry from simply clean to decadently soft, the choice of fabric softener can make all the difference. With a kaleidoscope of options on the market, finding the perfect brand to wrap your clothes in luxurious softness can feel overwhelming. In this guide, we’ll sift through the top contenders to help you discover the fabric softener that best suits your needs, ensuring every load feels like a fresh embrace.

Best Bang for Your Buck: Downy Fabric Softener

Downy Fabric Softener Liquid, April Fresh Scent, 44 fl oz, 60 Loads
Highlights
Long-lasting fragrance
Clothes feel soft
Good value for price

When it comes to fabric softeners, Downy Fabric Softener Liquid in April Fresh Scent truly is the best bang for your buck.

We love how it delivers 3X more freshness—that means your clothes come out not only soft but also imbued with a delightfully long-lasting scent.

Priced accessibly, it offers an impressive 60 loads of freshness, making it perfect for families or laundry enthusiasts alike.

While some may find the scent a bit strong, the benefits of soft, fresh clothing far outweigh any minor drawbacks.

Just pop it in your washer, and let the magic happen!

Be sure to also check out the best scented fabric softener for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Fabric Softener on Amazon

Best for Long-Lasting Freshness: Gain Fabric Softener

Gain Fabric Softener, Original Scent, 140 fl oz, 190 Loads, HE Compatible, Packaging may vary
Highlights
Irresistible spring scent
Indulgent softness for clothes
Long-lasting freshness

We’re excited to introduce you to Gain Fabric Softener with AromaBoost—our top pick for Best for Long-Lasting Freshness!

This fabric softener envelops your clothes in an irresistible spring scent that lasts for weeks.

Imagine opening your closet to the light, dewy fragrance of fresh laundry every day!

Not only does it reduce static cling, but it also delivers indulgent softness—your clothes will feel as good as they smell!

While it’s machine compatible and works beautifully in both top- and front-load washers, be mindful that it may not suit everyone’s eco-friendly needs.

Overall, if you covet lasting freshness, Gain is a game changer!

Be sure to also check out the best fabric softener for septic tanks for more options! Also, here is the price history so you know exactly when to buy!

Price history for Gain Fabric Softener on Amazon

Best for Softness: Downy Bliss Fabric Softener

Downy Ultra Soft Fabric Softener Liquid, Bliss, Sparkling Amber and Rose, 93 fl oz, 138 Loads
Highlights
Irresistible softness
Long-lasting scent
Safe on all fabrics

When it comes to achieving that premium softness and a delightful aroma in your laundry, we can’t recommend Downy Ultra Soft Fabric Softener Liquid, Bliss enough.

With its quadruple softening ingredients, this product elevates your fabrics to an entirely new level of comfort.

Imagine wrapping yourself in laundry that feels as good as it smells!

The irresistible Bliss scent lingers long after drying, making every hug and wearing a delightful experience.

Plus, it’s safe on all fabrics, ensuring even your most delicate items are treated with care.

For a soft, fresh finish that complements your favorite detergent, it’s simply the best choice!

Be sure to also check out the best fragrance free fabric softener for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Bliss Fabric Softener on Amazon

Best for Spring Scent: Ensueño Max Liquid Fabric Softener

Ensueño - Max Liquid Fabric Softener- With Long-Lasting Freshener And Wrinkle Eliminating formula, Spring Fresh Scent - (125 oz)
Highlights
Long-lasting fragrance
Gentle on fabrics
Biodegradable formula

We absolutely love Ensueño - Max Liquid Fabric Softener for its unbeatable spring scent!

This delightful product brightens our laundry days with a crisp aroma that lingers long after washing.

Thanks to its innovative long-lasting freshness technology, you can enjoy beautifully soft and great-smelling clothes for up to 35 days—just rub your fabrics to release that refreshing scent!

Its color-safe formula is gentle on your garments, helping to reduce static cling and wrinkles, making laundry day a breeze.

Plus, we appreciate its biodegradable nature, proving that you can be kind to your clothes and the planet at the same time!

Prepare for a snuggle-ready spring with Ensueño!

Be sure to also check out the best car fabric cleaner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Ensueño Max Liquid Fabric Softener on Amazon

Downy Cool Cotton

Downy Fabric Softener Liquid, Cool Cotton Scent, 111 fl oz, 150 Loads
Highlights
Long-lasting freshness
Pleasant fragrance
Softens fabrics effectively

When it comes to fabric softeners, we think this 2-in-1 gem is a standout!

With its Cool Cotton scent, it transforms laundry day into a refreshing experience.

We appreciate its 3X longer-lasting freshness compared to Tide Original—who doesn't want their clothes to smell divine for days?

Just pour it into your washer, and let the magic happen.

Plus, it’s safe for all washing machines!

While it does require measuring and some might prefer a bolder scent, the softening power is undeniable.

Your clothes will feel luxurious, making even ironing a breeze.

Give your laundry the pampering it deserves!

Be sure to also check out the best auto fabric protector for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Cool Cotton on Amazon

The Laundress Fabric Conditioner

The Laundress Fabric Conditioner Classic, Fabric Softener Liquid, Concentrated, 32 Fl Oz, Soften Fabrics, Reduces Static
Highlights
Subtle, long-lasting scent
Easy to use container
High-quality feel in fabrics

When it comes to fabric softeners, we’re absolutely smitten with The Laundress Classic Fabric Conditioner.

This isn’t just any softener; it transforms your laundry into a cocoon of softness while dramatically reducing static cling.

The updated formula in a roomy 32 oz bottle makes dosing a breeze—no more messy spills!

The scent?

Think of a refreshing breeze with notes of lily of the valley, jasmine, sweet musk, sandalwood, and a hint of citrus—truly the ultimate "clean laundry" aroma.

While the pump design could use some work, the quality this conditioner brings to our fabrics makes it worth every cent!

Be sure to also check out the best fabric cleaner for more options! Also, here is the price history so you know exactly when to buy!

Price history for The Laundress Fabric Conditioner on Amazon

Snuggle Dryer Sheets Brand of Fabric Softener

Snuggle Dryer Sheets, Long Lasting Fresh and Clean Scent, Laundry Fabric Softener, Control Static, Reduce Wrinkles, HE Safe, 200 Count
Highlights
Long-lasting pleasant smell
Reduces static cling
Affordable large package

When it comes to fabric softeners, Snuggle's Original Blue Sparkle truly stands out.

We adore its delightful blend of white florals and bright citrus, perfectly balanced with warm woody and musk notes.

It's like a comforting hug for your laundry!

Not only does it leave your clothes feeling softer, but its long-lasting freshness also makes it a versatile choice—perfect for your gym bag or closet to keep things smelling fresh.

While some users may find the fragrance a bit strong or need multiple sheets for the best results, its affordability in a large pack makes it a fantastic option.

Give your laundry a Snuggle!

Be sure to also check out the best brand of pool chemicals for more options! Also, here is the price history so you know exactly when to buy!

Price history for Snuggle Dryer Sheets on Amazon

Gain Fabric Softener

Gain + Odor Defense Liquid Fabric Softener, Super Fresh Blast Scent, 140 oz 190 Loads, HE Compatible
Highlights
Eliminates odors effectively
Long-lasting fresh scent
Dye-free and safe for machines

When it comes to finding the best brand of fabric softener, we couldn't help but be impressed by Gain Plus Odor Defense.

With its ability to say bye-bye to odors and hello to super freshness, this product stands out in the crowded market.

We love the irresistible softness it brings to our laundry and the nose-pleasing scent that lingers.

Plus, it's dye-free and works flawlessly in any machine, making it a versatile choice.

However, keep in mind that the robust scent might be a bit much for some, and it's not ideal for sensitive skin.

Overall, we think this fabric softener is definitely worth the investment!

Be sure to also check out the best chandelier cleaner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Gain Fabric Softener on Amazon

Gain Spring Daydream

Gain Fabric Softener, Spring Daydream, 140 fl oz, 190 Loads
Highlights
Irresistible scent
Indulgent softness
Long-lasting freshness

When it comes to fabric softeners, we can’t get enough of the delightful Gain Fabric Softener.

Its irresistible scent of dewy spring freshness transforms laundry day into a fragrant experience.

Not only does it leave your clothes feeling indulgently soft, but it also reduces static cling—who doesn’t appreciate that?

Thanks to Aromaboost™, the scent lasts for weeks, ensuring every wash feels fresh.

Plus, it’s compatible with all machine types, making it a versatile choice for any household.

While some may find the fragrance a bit overpowering and it’s not the most eco-friendly option, the benefits far outweigh these minor concerns!

Be sure to also check out the best air freshener spray for more options! Also, here is the price history so you know exactly when to buy!

Price history for Gain Spring Daydream on Amazon

Downy Fabric Softener Brand of Fabric Softener

Downy Fabric Softener Liquid, Clean Breeze Scent, 44 fl oz, 60 Loads
Highlights
Long-lasting scent
Softens clothes effectively
Affordable price

For fabric softener lovers seeking a balance of quality and value, we absolutely recommend trying 2 in 1: Soft and Fresh.

With its impressive 3X more freshness, this powerhouse outlasts competitors like Tide Original, ensuring your laundry smells heavenly for much longer.

We love the Clean Breeze scent that envelops your garments, creating that cozy feel we all crave.

It’s straightforward to use—just measure and pour into your washer.

Plus, it’s safe for all washing machines!

While it might not offer a variety of scents and could cause some buildup over time, its effectiveness in softening clothes at such an affordable price makes it a top contender in our books.

Be sure to also check out the best hvac air freshener for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Fabric Softener on Amazon

Downy Ultra Soft

Downy Ultra Soft Fabric Softener Liquid, Calm, Lavender and Vanilla Bean, 26 fl oz, 39 Loads
Highlights
Irresistible softness
Quadruple softening ingredients
Safe on all fabrics

When searching for the best fabric softener, we couldn’t overlook Downy.

With its irresistible softness and a delicate CALM scent, it truly transforms laundry day.

This formula boasts quadruple the softening ingredients compared to leading brands, ensuring your clothes are not just soft but sensationally so.

We appreciate that it’s safe for all fabrics, making it a versatile choice for any laundry load.

While some may find the scent a bit mild, it pairs perfectly with any detergent, enhancing both fragrance and softness.

Trust us, once you try Downy, your laundry will never feel the same!

Be sure to also check out the best wardrobe air freshener for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Ultra Soft on Amazon

Downy Ultra Soft

Downy Ultra Soft Fabric Softener Liquid, Calm, Lavender and Vanilla Bean, 56 fl oz, 83 Loads, Downy Fabric Softener, Laundry- Pack of 2
Highlights
Great fragrance
Softens fabrics perfectly
Safe for families

When it comes to achieving that premium softness in our laundry, we can’t help but rave about Downy fabric softener.

Its Calm scent envelops our clothes, making laundry day feel a little more luxurious.

We love that it offers four times the softening power compared to leading detergents, ensuring our fabrics feel plush and inviting.

Another bonus?

It's safe for all fabrics and machines, so we never have to worry about our laundry care routine becoming a hassle.

Just pair it with your favorite detergent for an elevated softness experience.

While it has limited scent options, the overall performance makes it a top contender in our fabric softener lineup!

Be sure to also check out the best drawer freshener for clothes for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Ultra Soft on Amazon

Gain Fabric Softener Brand of Fabric Softener

Gain Laundry Liquid Fabric Softener, Original Scent, Fabric Conditioner, 44 fl oz, 60 Loads
Highlights
Long-lasting fresh scent
Noticeably softer fabrics
Cost-effective, covers 60 loads

When it comes to fabric softeners, Gain’s latest offering impresses us with its AromaBoost technology that delivers lasting freshness for weeks!

We found our laundry noticeably softer after just one use, making it a true fabric-friendly gem.

Covering 60 loads, this product is cost-effective, perfect for large households or those who simply love cozy clothes.

While the bottle may be larger than you expect and the scent a tad overpowering for sensitive noses, it's hard to pass up on that delightful Original Gain Scent.

With its renewable energy commitment, we feel good about using it!

Be sure to also check out the best back scratcher for more options! Also, here is the price history so you know exactly when to buy!

Price history for Gain Fabric Softener on Amazon

Downy Ultra Soft

Downy Ultra Soft Fabric Softener Liquid, Calm, Lavender and Vanilla Bean, 56 fl oz, 83 Loads
Highlights
Irresistible softness
Long-lasting scent
Safe on all fabrics

When it comes to fabric softeners, Downy Infusions truly stands out in our review lineup.

With irresistible softness and a calm scent, it envelops your laundry in luxury.

Designed with quadruple the softening ingredients, you'll enjoy a remarkable difference compared to leading liquid detergents.

Plus, its improved formula ensures even softer, better results than before.

What we love most is its versatility—safe for all fabrics and machines, it pairs beautifully with your favorite detergent to deliver an extra boost of scent and softness.

Just be mindful of the scent strength and your budget, and you’ll be set for laundry day bliss!

Be sure to also check out the best boat cleaner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Ultra Soft on Amazon

Downy Free & Gentle

Downy Free & Gentle Fabric Softener (Fabric Conditioner), 111 fl oz, 150 Loads, Hypoallergenic
Highlights
Hypoallergenic formula
Gentle on sensitive skin
No dyes or perfumes

When it comes to fabric softeners, we really appreciate the hypoallergenic formula of this option from Procter & Gamble.

Ideal for those of us with sensitive skin, this product is free of dyes and perfumes, ensuring a gentle touch with every wash.

Measuring and pouring is a breeze, whether using the dispenser or the agitator.

Plus, it’s safe for all washing machines—no worries there!

While the unscented feature might not suit everyone, we think its softness is undeniably appealing.

For those seeking a reliable and gentle fabric softener, look no further; this one truly shines!

Be sure to also check out the best moisture absorber for more options! Also, here is the price history so you know exactly when to buy!

Price history for Downy Free & Gentle on Amazon

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